For way too long, agencies (and, by extension, their clients) have seen the world one way. A way that only makes sense to agencies and clients. Over and over, they've asked, "will people understand our advertising?" Instead of asking "does our advertising understand people?" Today, there are agencies that focus on direct response. And digital media. And promotions. And public relations. But maybe it’s time for an agency that focuses on human beings. On why they think what they think. On what really matters in their lives. On what it takes to make a real connection in this great big, post-advertising world.
We at Zanora cater to our clients. We solve real business problems using a blend of super smart strategy, innovation, design and storytelling. We specialize in marketing that brings you results. It may take a few cups of coffee along the way but we will not consider anything 'done' until you are happy. You can take our word for it.
It's good to know where one is headed before packing one's bikinis. Conversations are crucial to a better understanding of the road ahead, and the 'wants' and 'needs'. Do we have to say more? Call us and tell us where you want to be in a few years and let's move forward.
Safe advertising is great–for getting through a meeting. If it looks, sounds, and smells like it was created by committee, it probably was (by people who use the term "synergy" not ironically). We have no patience for that malarkey, and neither should you. If an idea isn't a little scary, it probably isn't any good. And it certainly won't get noticed.
No one has a monopoly on creativity. Great ideas can come from anyone in our organization. But they could just as easily come from someone in yours. Did your last agency admit that? At Zanora, the creative process doesn't happen behind a curtain or in a magic box, apart from you, but in partnership with you.
Because audiences control how they receive information, content has to be entertaining, useful, and shaped by consumer insight. Today's consumers have strong opinions and they want to talk back. Let's acknowledge that PR and Marketing can work together with limitless potential. Let's do more than pitch a big story. Let's become experts at content marketing, social networking, breakthrough pitches, and SEO. And let's use sponsored events, stunts and experiential promotions to invite consumer participation.
Breakthrough creative requires courage and commitment (not to mention a lot of faith, and, yes, a little bit of luck). But, in a crowded marketplace, it's also the only way to make the emotional connections that move your audience. Which makes it, ironically, the safest move you can make. Zanora believes in creating emotional connections with people at every point of contact with your company—whether they're consumers, business partners, employees or investors. Because, together, all those impressions add up to tell your story. They comprise the narrative DNA that makes you, well...you.
Credentials and philosophies are important. But so are personalities. After all, if you choose Zanora, you'll be seeing a lot of us.
snarky and smart
tireless
polite
family man
The team at Zanora has become more than our marketing agency. They are our partners.
We were reluctant to take risks but it was worth it.
Our relationship is more than just hard work. It's also a lot of laughs and enjoyment.
You have nothing to lose
PO Box 11861 . Bozeman, MT . 59715 . USA
+1 240 394 5994
info@zanora.com
www.zanora.com
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